Destination CRM: Increasing Web and mobile conversion rates in retail and automotive

DestinationCRM interviews CloudEngage CEO Paul Wagner on increasing conversion rates using interactive technologies like ActionPop.

“One of the things that we wanted to do was continue to push the envelope, particularly with dynamic modals,” Paul Wagner, CEO and Founder at CloudEngage, says. “We were seeing great conversion rates with localized and weather-related content, but we wanted to go a bit further…”

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