Direct Marketing News Interviews CloudEngage on Geolocation

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Shoppers expect more personal experiences from the companies they interact with, and some analysts say one of the best ways to provide tailored experiences is through geolocation technology.

 “The idea is that you take advantage of someone’s physical whereabouts, and give them content that’s relevant to them because you know where they are,” says Tom Williams, VP of sales and marketing at CloudEngage, a company that focuses on geo-responsive website personalization….

 


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http://www.dmnews.com/mobile-marketing/is-geolocation-smart-marketing-or-customer-stalking/article/439961/