Personalize website for enterprises
When to consider this playbook
Personalizing by company size is relevant to almost all B2B companies, because product usage and needs vary greatly for a 10 person company vs. a 100 person company vs. a large enterprise. Purchase motivation and relevant social proof are also quite different depending on the company’s maturity.
Data available to you
Mutiny identifies the visitor’s company through IP, which gives you access to the following employee ranges:
You can also use company revenue or funding amount to delineate company maturity.