Blog

Your Personalized Chicago/IRCE Recommendations

We're off to the Internet Retailer Conference & Expo next week in Chicago, IL. When not geeking out about how to best simplify personalization here at CloudEngage, we do enjoy a bit of food and drink as we hail from the lovely city of Portland, OR. As such, we...

Speaking the customer’s language

On average across the US, 20% households speak Spanish or another foreign language. The Hispanic community has $1.5 TRILLION in annual purchasing power; perhaps more significantly, non-English speakers account for over 25% of the anticipated growth for US businesses...

CloudEngage 12 – Language Triggers

CloudEngage 12 introduces a major new feature, Language Triggers, as well a new map view of campaign engagement. Language Triggers CloudEngage campaigns can now be triggered by the language preference of the viewer. In practice this means you can easily add content...

Geofencing the subprimes

The subprime market in automotive is booming. In addition to moving more inventory, subprime financing offers higher returns (albeit with higher risk). But at the same time, prime credit customers are more likely to prefer a higher-end dealership over a dealer focused...

Conquesting at the competitor

A typical website for a single-point automotive dealer has 5000 to 10,000 visitors per month. With generic incentives and a 2% conversion rate, that’s 200 web leads per month, or 7 per day. Geofenced incentives perform much better, with an average 6-8% conversion...