CloudEngage Platform Features
CloudEngage makes it easy to add next-generation personalization to your website. We provide easy to use yet powerful tools that allow you to create individually relevant campaigns. CloudEngage increases overall conversions and maximizes the ROI of AdWords, social media, and email marketing campaigns. Create scalable global campaigns or hyper-precise local experiences. CloudEngage is an omnichannel conversion suite that will make a true impact on your business. Explore our capabilities.
Chord Live Chat Is The First Of It’s Kind
Chord is the first ever agent-driven live chat module for web and mobile that combines artificial intelligence with advanced personalization. No other live chat product takes advantage of what can be learned about customers through authentic conversation to create individual profiles that enhance the customer experience. As agents interact with shoppers who are getting to know your brand, artificial intelligence is behind the scenes getting to know them too. Through the customer journey, the website updates in real-time, delivering the most accurate and immediate personalization possible. Learn more about the features and see Chord in action.
The CloudEngage Ecosystem
Learn more about our capabilities and the way they work together to make your website a whole lot smarter.
Dynamic Content Replacement
Change the images, messaging, copy, and content on any page on your website to create an impactful landing experience that shows your visitor what they want to see, when they want to see it. Implementing these changes has never been easier. Once you’ve added a few lines of code to your CMS, you can create and deploy personalized campaigns in minutes. Create infinite landing pages and custom experiences with our simple to use front-end editor. Combine dynamic content replacement with our other personalization triggers to create truly intuitive user experiences that will boost lead conversions and brand loyalty.
Personalization Based On Referral Source
Smart digital marketing strategies like email blasts, paid advertising, blog posts, and social media campaigns share the objective of driving people to your website, where they can convert to a sale. When you manage to get them there, keep them there with an experience that is tailored to the context of the referral source. CloudEngage enables you to make changes to your website that will give customers the most relevant experience on landing. Tailor your images and messaging, provide intentional product selection, initiate modals and overlays that offer incentives or signups… the campaign continues long after the clickthrough.
Exit Intent Modals
We make it super easy to create modals and overlays that can be triggered when a customer is about to exit your website or after a set amount of time spent on site. Exit intent triggers give you the opportunity to offer an incentive before they leave. Free shipping, a discount code, referral source promotions, campaign awareness, or an email signup form are just a few of the ways you can take advantage of that last few seconds to keep them engaged. Use these pop-ups for newsletter subscription prompts or tie them into social campaigns with our referral link feature. And of course, modals and overlays can include personalized content as well.
Browser & Mobile Push Notifications
Web-based push notifications allow your customers to opt-in to content updates and alerts that are delivered in real time without the need to download an app. Mobile apps can be costly to build and challenging to get your customers to adopt. Push notifications can also be sent to users who have opted in on their mobile device as well, giving you real-time, personalized interaction without requiring a download. Personalizing your push notification strategy is vital. For example, if you send all of your push notifications out at once you could be delivering them to certain time zones at an inappropriate time of day. With CloudEngage you can segment your push notification strategy so it actually moves the needle and keeps your customers engaged.
One size fits all websites are a thing of the past. If you have only a default website you are doing your business a disservice. Try as you might with segmentation, you can’t please all the people all the time. Or can you? You want to be saying the right thing to the right person – at the right time. If only your website was able to speak directly to the needs of each customer. Well, now it can. So in December, your customers in warm regions and your customers in cold regions will see the products, images, and messaging that are most likely to delight them… and convert them. Tailor your content based on weather, location, browsing history, a campaign from social, a paid ad, language… and this is only the beginning.
We take the guesswork out of personalization. Our dashboard will show you how well your campaigns and initiatives are performing so you can optimize them, pushing your conversions up a notch with every iteration. You’ll be able to see how your personalized pages are performing versus your default website pages and understand what your customers are responding to most. Our intelligent analytics are lightweight but powerful, giving you the information you need to find the most relevant insights. Understand at a glance how your targeted segments are behaving on your website and learn more about them with every visit.
Hyper Precise Geo-Fencing Technology
In business, we are encouraged to think big. At CloudEngage we want you to also think precise. Hyper precise. You can use our geofencing technology to target entire regions or cities, but you can also trace out the perimeter of any venue, competitor, district or event and create a personalized experience delivered to those who come to your site from within those boundaries. Combine this targeting with our other personalization features and your customers will feel like you’re speaking to them instead of at them. Not only is this a useful tool for marketing, but when integrated with your sales strategy you will make a powerful, standout impression on any lead you’re nurturing.
Once you install just a few lines of code into the back end of your website, you’ll be able to make countless personalized experiences without having to take on any additional web design or development expenses. If you can click, highlight, type, and upload you can take your website from one dimensional to exponential in minutes. It’s really that simple. For a small business owner, this is a game changer. For enterprise business, your marketing team will have a lot of fun brainstorming ways to integrate our solutions into their strategies and can execute swiftly. CloudEngage is agile and scalable.