CBT News: Dealership geo-fence marketing
Location, location, location! It is usually the difference between a shopper looking for an off road capable 4×4 or a city dweller in need of an eco-friendly Nissan Leaf.
The location your dealership zeroes in on with marketing is also a difference maker, which is why new digital technologies, like geo-fencing, have changed the game in terms of how you market your dealership.
We spoke recently to Cloud Engage CEO Paul Wagner about geo-fencing, a tool that allows a dealership to create a marketing plan for a specific geographic location.
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