CloudEngage Blog
Geofencing the subprimes
The subprime market in automotive is booming. In addition to moving more inventory, subprime financing offers higher returns (albeit with higher risk). But at the same time, prime credit...
Conquesting at the competitor
A typical website for a single-point automotive dealer has 5000 to 10,000 visitors per month. With generic incentives and a 2% conversion rate, that’s 200 web leads per month or 7 per day....
CloudEngage and 4-Tell Partner to Improve Initial Conversion & Long term Customer Retention on Retail Websites
Localization Meets Personalization to Help Boost Sales and Credibility on Retail Branded Web and Mobile Sites Tweet this: #retailers: can #localizing your website drive conversion and sales?...
Destination CRM: Increasing Web and mobile conversion rates in retail and automotive
DestinationCRM interviews CloudEngage CEO Paul Wagner on increasing conversion rates using interactive technologies like ActionPop. "One of the things that we wanted to do was continue to push the...
CloudEngage 11 – ActionPop & New Modal Editor
CloudEngage 11 introduces a major new feature, ActionPop, as well as a complete redesign of the Content Editor, which offers more creative design options for truly engaging offers. ActionPop...
CloudEngage Introduces ActionPop, A New Solution To Increase Web and Mobile Conversion Rates for Retail & Automotive
Powered by the CloudEngage Compulsion Marketing Engine, ActionPop takes advantage of deeply ingrained consumer behaviors combined with hyper-precise location & weather data. PORTLAND, OR —...
Direct Source and CloudEngage Help Retailers Reach Shoppers on the Local Level through new Geo-Responsive Web Solutions
Personalization and Localization Help Boost Sales and Credibility on Retail Branded Web and Mobile Sites Tweet this: #retailers: can #localizing your web site drive conversion and sales?...
CloudEngage 10 – Persistent Inbox
This release has several key product enhancements including geo-aware image swapping and geo-fence enhancements.
GeoImage swapping
Geofence library
Location precision modes: Precision vs. GeoIP mode
UI Improvements
Direct Marketing News Interviews CloudEngage on Geolocation
Shoppers expect more personal experiences from the companies they interact with, and some analysts say one of the best ways to provide tailored experiences is through geolocation technology. “The...
CloudEngage Weather Triggers: Sunny All Day With Strong Sales Predicted
Weather-based marketing shown to dramatically increase consumer responsiveness, now available to retailers & auto dealers for their own websites; works with any CMS, no coding required PORTLAND...
CloudEngage 09 – Weather Triggers
This release has several key product enhancements including geo-aware image swapping and geo-fence enhancements.
GeoImage swapping
Geofence library
Location precision modes: Precision vs. GeoIP mode
UI Improvements
The 80/20 Rule of Website Personalization
Recent years have seen an explosion of new tools for marketers focused on personalizing the experience of company website visitors. The goal of all these sophisticated technologies is the same: increase web visitor conversion by dynamically modifying web content.
Before undertaking such an initiative, it makes sense for marketing teams to see where they’re going to see the majority of payback and make sure there’s not an easier way to get 80% of the value with just 20% of the work.
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