by CloudEngage | Apr 4, 2016 | Earning Results, Geo-strategy
Speaking the customer’s language by CloudEngageApr 4, 2016Earning Results, Geo-strategy0 comments On average across the US, 20% households speak Spanish or another foreign language. The Hispanic community has $1.5 TRILLION in annual purchasing power; perhaps...
by CloudEngage | Mar 15, 2016 | Earning Results, Geo-strategy
Geofencing the subprimes by CloudEngageMar 15, 2016Earning Results, Geo-strategy0 comments The subprime market in automotive is booming. In addition to moving more inventory, subprime financing offers higher returns (albeit with higher risk). But at the same...
by CloudEngage | Mar 7, 2016 | Earning Results, Geo-strategy
Conquesting at the competitor by CloudEngageMar 7, 2016Earning Results, Geo-strategy0 comments A typical website for a single-point automotive dealer has 5000 to 10,000 visitors per month. With generic incentives and a 2% conversion rate, that’s 200 web leads per...
by CloudEngage | Aug 27, 2015 | Geo-strategy, News
The 80/20 Rule of Website Personalization What is your best first step? Recent years have seen an explosion of new tools for marketers focused on personalizing the experience of company website visitors. The goal of all these sophisticated technologies is the same:...
by CloudEngage | Jul 22, 2015 | Geo-strategy
Personalize Your Website for Anonymous Visitors w/ Geo Most marketers already know that website personalization improves sales by an average of 20%. With a well placed cookie and a smart algorithm, you can take purchase history, page views and social graph data and...
by CloudEngage | Jul 15, 2015 | Geo-strategy
Drive Customers to Your Store, Not Google Maps The majority of retail websites use some type of store locator to direct prospects to local points of sale. At some point in the process, however, most mapping solutions redirect customers away...
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