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CloudEngage 10 – Persistent Inbox

This release has several key product enhancements including geo-aware image swapping and geo-fence enhancements.
GeoImage swapping
Geofence library
Location precision modes: Precision vs. GeoIP mode
UI Improvements

CloudEngage 09 – Weather Triggers

This release has several key product enhancements including geo-aware image swapping and geo-fence enhancements.
GeoImage swapping
Geofence library
Location precision modes: Precision vs. GeoIP mode
UI Improvements

The 80/20 Rule of Website Personalization

Recent years have seen an explosion of new tools for marketers focused on personalizing the experience of company website visitors. The goal of all these sophisticated technologies is the same: increase web visitor conversion by dynamically modifying web content.

Before undertaking such an initiative, it makes sense for marketing teams to see where they’re going to see the majority of payback and make sure there’s not an easier way to get 80% of the value with just 20% of the work.

CloudEngage GeoShift Technology Simplifies Website Personalization For Higher Conversion Rates and Improved Local Credibility

CloudEngage, the company powering the geo-responsive web, today launched GeoShift, a simplified approach to website personalization that uses precise location data to make brands’ websites more relevant to each market they serve.

With CloudEngage GeoShift, offers and messaging can be adapted to match the priorities of the local market, and brands can build local credibility by identifying themselves with regional values for every market they serve.

Building Local Credibility Through Dynamic Content

92% of Americans prefer to buy from local small businesses than from national chains. They like to deal with people like themselves, because locals are more likely to share their priorities and values.

If you serve multiple markets, then it makes sense to promote your local credentials. You’re more likely to be trusted, and at the same time you’re creating a competitive differentiator compared to other brands who haven’t localized their message.

CloudEngage 08 – GeoImage swapping

This release has several key product enhancements including geo-aware image swapping and geo-fence enhancements.
GeoImage swapping
Geofence library
Location precision modes: Precision vs. GeoIP mode
UI Improvements