Web Push – What Every Marketer Needs to Know

Web Push – What Every Marketer Needs to Know Both Apple and Google recently launched support for Web Push in their Safari and Chrome browsers. In doing so, the two tech giants effectively added a new marketing channel to the digital marketer’s toolbox...

The Five Core Uses of Geo-Shifting Web Content

The Five Core Uses of Geo-Shifting Web Content Geo-Shifted Content Swapping enables any website to automatically change page copy and multimedia based on the geographic location of each and every visitor.  This is a powerful marketing capability that personalizes...