CloudEngage Blog

Building Local Credibility Through Dynamic Content

92% of Americans prefer to buy from local small businesses than from national chains. They like to deal with people like themselves, because locals are more likely to share their priorities and values.

If you serve multiple markets, then it makes sense to promote your local credentials. You’re more likely to be trusted, and at the same time you’re creating a competitive differentiator compared to other brands who haven’t localized their message.

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